Your most valuable asset is your story.
For 15 years, Willse Ink has been providing clients with highly personalized editorial services rooted in the value and power of story. We specialize in legacy books for personal or professional use as well as content strategy and creation for organizations across industries. Whether you are a family looking to preserve your legacy or an organization seeking to articulate the essence of your mission, Varina Willse of Willse Ink can partner with you.
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Knowing the full story matters. Wealth without context is tenuous. It can be lost, because those who inherit it have little knowledge or care for how it was founded. Preserving wealth (or brands or land or anything of value) is, therefore, a matter of preserving story. What’s more, a legacy book is the ultimate display of respect, honor and love. It is truly a gift for the ages. Preview the Willse Ink archive of completed books.
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Good brands are built on strategic storytelling. It starts with asking the right questions and leads to powerful messaging. Check out some of our partner brands.
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Founder and president Varina Willse is an award-winning author with a diverse portfolio of writing credits and experiences. Read more about her personal story or get started telling your own.
Our latest book, Big Jack, is an intimate portrait of B.F. Lowery, the highly revered patriarch of the Lowery family. It was published for private audience in the summer of 2024. Learn more about our legacy books.
“Of utmost importance in this process is not only the quality of the work but the nature of the relationship we cultivate with our clients. To be entrusted with the careful handling of someone’s legacy is the highest honor.”
Branding a company is as high a privilege, and as big a responsibility, as penning a memoir. This work for The Pelora Group, done in conjunction with the talented team at Circa, required skills of analysis, research, creativity, and collaboration. Check out more of our branding work.