Client: Ceri Hoover
Goal: To harness the rapid growth of an accessories company by articulating its niche and carrying that message into larger markets.
Deliverable: Content creation and consulting that included generating the company’s brand brief to be used in print and online promotional materials and generating a product marketing strategy that involved naming the company’s high-end bags, which we then executed. Other services included establishing the website framework and full content, including writing the founder’s “Story.” Within six months of our partnership, the client garnered extensive media attention and signed a deal with the global fashion company, Anthropologie.
Link: www.cerihoover.com
Sample: BRAND BRIEF
~~~

Ceri Hoover premium leather handbags are deceptively simple. An oversized clutch, folded to perfect proportion. A camel satchel with contrast stitching. They aren’t flashy, but they are sexy. Sourced from the finest purveyors of leather across the globe, including Italy and Brazil, then handcrafted by American artisans, CH handbags promise exceptional quality and exquisite detailing. The eponymous line is the work of founder and creative director Ceri Hoover, who also launched the interior décor company, Cooper Grey, before transitioning into the business of handbags. “Nothing I design is overdone. It feels natural, like you’re not trying too hard.” The effect is timeless, effortless chic. Ceri Hoover bags are available in over 150 stores nationwide and at cerihoover.com.

STORY

I have landed in the cool town and creative hub that is Nashville, but I originally come from the Outer Banks of North Carolina. It’s a place of sea oats and wild horses and driftwood. Pebbly sand and salted air. We used to have bonfires on the beach in Corolla, and after school every day I would lie soaking in the rays by the Kitty Hawk pier. The houses and the crusty beach hut restaurants had the most beautiful imperfections that allowed their individuality to shine. It’s an aesthetic—natural and unpretentious and on the edge of things—that has always stuck with me...