Client: Episcopal School of Nashville
Goal: To create a solidified brand for the founding of a new school, to establish its full communications strategy, and to execute the development of its online and print marketing materials.
Deliverable: Participation in a full branding, communications, and marketing campaign. Willse Ink has been heavily involved in all aspects of the school’s establishment. Specific services have included writing the school’s mission and vision statements, conceptualizing and generating content for mailers and magazine advertisements, establishing the website framework, generating new copy for the website, revising existing copy to create a unified voice, and consulting on strategic development.
Link: http://esnashville.org
Sample: Mission and Vision Statements
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OUR MISSION

Episcopal School of Nashville is an independent co-educational Pre-K through elementary school, serving students of diverse ethnic, cultural, religious, and socio-economic backgrounds. Valuing the education of the whole child, the school encourages students to engage their minds, bodies and spirits as they grow in confidence and communion with others.

OUR VISION

Our aim is to create a well balanced, safe and invigorating school environment where students will discover the joy of learning, cultivate spiritual and civic awareness, and establish a foundation for lifelong health. In addition to a full range of curricular and co-curricular offerings on campus, we will take advantage of our urban location by exposing students to place-based learning initiatives across the city, transforming the broader community itself into a vibrant classroom. Fundamentally, we envision Episcopal School of Nashville to be a diverse community where each member is known, inspired and loved.

OUR LOCATION

In searching for the right location to open our school, we wanted a place that was in the heart of the East Nashville community but that was also easily accessible to Nashville residents citywide. Located at the corner of Woodland and 5th Street, just a couple of blocks from the interstate and only 8 miles from Green Hills, this site is the perfect juncture to allow us to welcome families from down the street as well as from all over the greater Nashville area.

At the footsteps of the city, with its sharp view of the Nashville skyline, St. Ann’s also affords us the urban environment that underpins much of our curricular program. Being right in the city allows our students to engage in place-based learning initiatives that further cultivate the civic awareness and sense of stewardship that we value.

The campus itself, which will feature a secure modular village with classroom cottages and ample green space, gives our children the perfect environment in which to grow in mind, body and spirit. Our close proximity to East Park and the East Park Community Center offers added opportunities for our children to play, discover, and flourish.

The story of St. Ann’s Episcopal Church itself brings a rich history to our new school. Built in 1882, the church has served as a pillar of the East Nashville community for over 155 years. Despite trials brought on by natural disasters, financial struggles, civic unrest and loss of life from major world wars, St. Ann’s has persevered by placing a high value on inclusivity, acceptance and openness. This mindset aligns perfectly with our mission for Episcopal School of Nashville, and we are incredibly grateful for the opportunity to house our school on this sacred ground.