Client: Equitable Property Company, LLC
Goal: To secure the presence and emphasize the credibility of a commercial real estate company in its fourth year of business with significant growth to represent.
Deliverable: Content creation and consulting for a website re-development project. Willse Ink provided services that included drafting copy for the landing page, writing the company’s “About” statement, consulting on conceptual vision of site, and revising the extensive content categorized under “Capabilities.”
Link: http://equitabletn.com
Sample: Content from About portal
~~~

We all know Nashville is one of the fastest growing cities in the nation. Forbes has us at #6 for job growth. Our crane count across Davidson County exceeds 150. Numerous real estate companies are tapping into this commercial boom, many of them multinational firms that are headquartered elsewhere. Not Equitable.

Equitable Property Company’s Founder and President, Land Deleot, spent 14 years working for big name real estate conglomerates. In 2012, he decided he wanted to do it differently. He wanted to establish an independent firm that would proudly be based in Nashville. He wanted the freedom and flexibility to meet the unique needs of his clients without being pinned to the agenda of a larger holding company. And he wanted to develop not just properties but relationships.

That’s what Equitable is: a boutique commercial real estate firm led by a team of highly qualified professionals whose mission is to serve the needs of clients and stay on the pulse of urban growth.

To date, the team at Equitable has represented tenants in the leasing and purchase of over 4 million square feet of office, retail, and medical space in more than 14 states, including over 500,000 square feet of office and retail properties in Middle Tennessee. Much of this success stems from the visionary leadership of Chief Operating Officer, Johnson Phillips, who joined Equitable in 2014. Attracted to the creative philosophy and relational atmosphere of the firm, Phillips has been instrumental in acquiring and developing numerous additional value-add properties and has helped pilot the company’s expansion into new markets and sectors.

Equitable has experienced explosive growth since its founding. And yet, the local roots and relational atmosphere that distinguished it in the beginning are what continue to characterize the company today. A boutique firm with a diverse portfolio of industrial, retail, office, multi-family and mixed-use development projects, Equitable is still right here—at the heart of Nashville’s growth.