Client: Equitable Property Company, LLC
Goal: To articulate the vision for a new multi-use residential development at Sewanee that would tie into the university’s literary roots and appeal to potential investors.
Deliverable: Determining a theme and a name for the proposed development and drafting content for the investor pitch that would enable others to visualize the community and its unique offerings.
Sample:
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High Ground

Agrarian Inspired Living

Imagine a place at the top of the mountain where you can sit on your porch and watch the fog roll through the valley below. Imagine a place where the sounds are of crickets instead of cars, and the air is palatably fresh. Imagine having a cottage here, on the hilltop, where you can relax, rejuvenate, reconnect: whether on weekends, seasonally, or year-round. Imagine, even, a basket of fresh produce grown on site—kale and tomatoes, butternut squash and peaches—awaiting your arrival at your doorstep.

 In High Ground, a place like this exists, just minutes from Sewanee’s campus but miles from the frenzied pace of the rest of the world. An association of mountain cottages, twenty-three in total, High Ground sits atop the Cumberland Plateau in a secluded spot where the views of sunset are breathtaking and the pace of life is leisurely. The two and three-bedroom cottages have been designed by some of the South’s most notable architects and each has been allocated a perfect spot along the perimeter of the property’s TK acres. Also featured will be numerous communal spaces, including a public garden, orchard, lake, pool, and dining pavilion, along with a wooded walking trail and access to bike paths just off the bluff’s edge.

 In this, High Ground will be as much about community as it is about escape. It will be the kind of place where neighbors warm hands over a central fire pit and kids chase lightning bugs and each other far into twilight. It is the very kind of place envisioned by the Southern Agrarian writers of the early 20th century, many of whom had deep ties to Sewanee. These visionaries—William Alexander Percy early on and later Andrew Lytle and Allen Tate—dreamed of a world where communion with land was valued over accumulation of goods and people were prized over product. Wary of over-commercialization as early as 1930, they wished for a South more pure, more rooted in both soil and soul. Today our wishes remain the same.

 High Ground delivers. Inspired by the essential agrarian virtues of spending time outdoors and spending time together, this is a place with plenty to do—hike, bike, swim, socialize, read, relax, even work—but a place where a state of being triumphs over a state of doing. Of high ground, both literally and figuratively, this is a place where people can not only live but live well. Join us on the mountain.