Client: MEEL
Goal: To educate the media and the public about an innovative wellness company that delivers organic, locally sourced meal kits.
Deliverable: Phase I and Phase II of a promotional campaign that helped the start-up expand its client base and spread its message of family, workplace and community wellness. Willse Ink consulted on the creation of the promotional packet Phase I, including oversight of the conceptual design, drafting the press release, and publishing an article in a local magazine featuring the product. Work on Phase II included drafting a second press release and consulting on marketing strategies for a new branch of the client’s business.
Link: www.familymeel.com
Sample: News Release Phase I
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FARM TO FRONT DOOR:
LOCAL ORGANIC MEAL KITS NOW DELIVERED

 NASHVILLE, TENNESSE—MEEL is a local company that is bringing local food straight to the kitchens of local families. Based on a subscription plan for families of either 2 or 4, MEEL delivers one kit per week, which includes menus, recipes, and all the necessary ingredients to cook two healthy dinners using only local, organic produce and locally sourced meats. The kits are hand-delivered—from farm to front door—making family dinners so much easier and more nutritious.

"Our service allows families to slow down and reconnect with each other,” says Founder & President, Marti Emch. “Pulling off the family dinner, meal after meal, day after day, is no small feat, particularly if you are focused on feeding your family real food. I set out to create a tool to help facilitate and ease this process for busy families. Also, MEEL provides an important community connection by supporting our local farms and small food businesses.”

What is unique about MEEL is that it does all the planning and shopping for you, and it does it using only local foods. Whether a choice cut from Porter Road Butchers or winter squash from Hill and Hollow Farm, the food is always fresh and 100% organic.

Each MEEL kit is delivered on Monday afternoon and includes one vegetarian meal and one meal featuring fish or meat. We also offer a gluten-free option. Subscription plans are monthly though a weekly trial is available, as is a virtual MEEL plan for those outside the Nashville area.

Please see the attached press kit for sample menu cards and a full list of the local farms and business we support. Our current delivery radius includes Green Hills, 12th South, Belmont, and Hillsboro/West End with plans to expand in 2015.

From Farm to Front Door: Everything You Need for Dinner.