Client: The Oil Jar: An Aromatic Apothecary
Goal: To establish the name, articulate the value and launch the website of a new company using essential oils to promote client wellness.
Deliverable: Content creation and consulting services that included naming the company and drafting its mission statement as well as establishing the website framework and generating all online content.
Link: www.theoiljar.com
Sample:

THE OIL JAR
An Aromatic Apothecary

It used to be that when you needed medical attention, you went to the local apothecary. There behind the counter was someone who could custom-blend the right compound for you, based on any combination THE OIL JAR of symptoms you described. The attention was personal, as was the cure.

In the last century, at about the time the apothecary was being phased out, a new practice using natural cures was being phased in. It was called aromatherapy, and it used “volatile plant materials” known as essential oils to promote healing. Because aromatherapy gained popularity in the world of modern medicine, when stock prescriptions had replaced tailor-made remedies, it has never enjoyed the customization that was the calling card of the local apothecary. 

THE OIL JAR is changing that. An aromatic apothecary, THE OIL JAR is that rare place where you can reap the benefits of aromatherapy but in a way that is customized to your individualized needs. We do offer standardized blends of oils—compounds we have carefully devised for the most common ailments—but our focus is on personalization and education.

Like the apothecaries of old, we want you to come in and talk to us about your health. We want to dip our hands in our oil jars and come up with what is the perfect solution for you. And, we want to teach you how to use your blend, empowering you in your own healing, one cleansing breath at a time.