Client: Firma | Landscape Architecture and Planning Studio
Goal: To establish the presence and reputation of a new independent landscape architecture firm by highlighting the founder’s high-profile portfolio and his unique business philosophy. 
Deliverable: Content creation and consulting for a full branding campaign, including the launch of a website. Willse Ink established the framework for the website, wrote the company’s “Philosophy” statement and the founder’s “Story,” and drafted copy for the landing page.
Link: http://www.firmastudio.com
Sample: from Studio portal: Mission
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At Firma, we view each project through four major lenses:
AESTHETICS AND BEAUTY //  ENVIRONMENTAL PERFORMANCE // ECONOMIC VIABILITY // SOCIAL ENGAGEMENT

At the drawing board, the first question we ask is: Will it inspire? Our mission is to create beautiful places that make people pause and investigate—though only within the parameters framed by the following questions:

1. Will it be sustainable with respect to the environment? Specifically, a high-performing landscape that enhances and protects the site’s natural features?
2. Is it economically viable? Will it be sustainable with respect to project costs as well as long-term maintenance cost? Will it fuel the local economy?
3. Does it have the power to consistently engage people? Will it serve current and future users and strengthen the local community?

 Answering yes to each of these questions ensures the places we craft are healthy, prosperous and visually appealing now and over the long term.

"Places are essentially stages for people to inhabit and socialize. The measure of a successful place is that it is well attended and beloved, because only then will it be nurtured and maintained for future generations to come."